Case: Royal Greenland Digital Transformation

Royal Greenland, a global leader in seafood for over two centuries, has long relied on the dedication of independent Arctic fishermen. The company’s commitment to sustainability and the well-being of local fishing communities has been a cornerstone of its operations. However, the traditional catch registration process posed significant challenges for both fishermen and the company.

Fishermen often faced the arduous task of completing paperwork in harsh Arctic conditions and traveling long distances to submit their documentation. Additionally, manual data entry into back-end ERP systems was time-consuming and prone to errors.

To streamline operations and enhance transparency, Royal Greenland recognized the need for a digital solution. Mobile platforms would not only simplify the catch registration process for fishermen but also provide the data necessary to meet customer demands for product traceability and offer fishermen more competitive prices.

Enhancing Sustainability and Efficiency: Royal Greenland’s Success with SAP BTP

Royal Greenland leveraged SAP Business Technology Platform (SAP BTP) to enhance its operations and relationships with local fishermen in several key ways:

Digital Transformation of Procurement Process

Royal Greenland developed three interconnected apps using SAP BTP to streamline and digitalize its procurement process

1. An intuitive iPhone app for fishermen to easily register catch information and submit required documentation digitally.
2. An iPad app for landing staff to record data on catch quality, weight, temperature, etc.
3. A web-based platform for procurement staff to approve purchases based on data from the other apps.

This holistic solution enabled Royal Greenland to convert over 70,000 annual purchase orders to digital documentation

Improved Supply Chain Transparency and Traceability

The SAP BTP implementation increased transparency and traceability throughout Royal Greenland’s supply chain, from fishing vessels to end customers. It allows real-time tracking of fishing vessels, catch data, and product quality.

Enhanced Partnerships with Local Fishermen

The user-friendly apps built on SAP BTP strengthened Royal Greenland’s relationships with local fishing communities. Over 2,200 fishermen now have access to the technology to easily register catch data on the go.

Support for Sustainability Goals

The digital solution supports sustainable fishing practices by enabling transparent documentation and reporting of catch data. This helps Royal Greenland meet regulatory requirements and sustainability objectives.

Data-Driven Decision Making

By integrating data from various stages of the supply chain, the SAP BTP solution provides analytics and insights to optimize operations and enable data-driven decision-making.

In summary, SAP BTP enabled Royal Greenland to create an integrated digital ecosystem that enhanced efficiency, transparency, sustainability, and partnerships across its fishing supply chain. The company views this as supporting its triple bottom line of “people, planet, and profit.